Client: Channel 10 Australia
Channel 10’s daily news has broken hard hitting news for over 20 years. Along with a new rebranded look and feel, we wanted to celebrate the shows impeccable reputation. I put together two on air campaigns. One drew attention to their history of breaking news showcasing highlights from the last 20 years. The other state specific spots teased the new look and feel as it rolled out across all Australia. Both were hugely successful resulting in record numbers of viewers.